What Does It Takes to Seo A Landing Page
What Does It Takes to Seo A Landing Page & How to Find Good Help So, let’s talk about your landing page. If this is not right, you might as well not spend any money on SEO because your prospective customers on the internet have become spoiled brats – they have high expectations of websites and won’t stay on a sub-standard website long enough to buy a product or book an appointment. They have become sophisticated shoppers. First of all, you want to ensure someone that clicks onto the landing page will understand it and wants to read it. This is called “customer experience” and we digital workers use the term “UX” to talk about “customer experience.” You may think we are silly, but the good webpage designers really focus on this overall response to a landing page. Is the main color of the website appealing? While bright neon green might be your favorite color, it may not be appropriate for the website. Is the page organized logically? Does it “flow” easily? Will someone new to the website be able to follow the flow? Are the visuals (pictures, videos, and icons) placed strategically? Or are they just thrown onto the page willy-nilly, with no seeming relevance to the copy around them? Are they stock pictures that someone pulled for you that you have seen on five of your competitor’s websites? Is the INTENT of your website clearly stated on your landing page? In other words, if you are selling chicken wings, are the words “chicken wings” prominently displayed? You can certainly talk about raising the chickens, you can talk about processing in your chicken plant, but if you are a specialty sales organization that only sells the wings, be clear and upfront about “chicken wings” so Google AND your prospective clients will understand clearly that “chicken wings” are the focus of your marketing. Is the copy written well? Does the copy have any real relevance to you specifically, as the business owner, or was it copied from some other website? Is it cold and technical, or does it really lack importance or relevancy to the topic? Is your business model reflected on this page? Do you really give meat-and-potatoes information to a prospective client or is the copy just fluff and air. Do your values show up on the page? (If your answer is “no,” work with a copywriter to redo the page.) Are your “keywords” in your copy (see above). Do you have duplicated copy, where you said the same thing twice (this should be eliminated)? Is the font size big enough to be read easily? Do you have an intrusive pop-up or ad that every single looker must get around before they can see your core message? Note: There is a place called Fiverr.com where you can shop for things digital. Be sure to choose someone who has English as their first language. Ask for references before you buy services. So, I Have My Landing Page, Now What? Working with clients to transition their websites to make them more SEO compatible, I get a lot of questions. The number one question I get is: I paid to have this website, why do I have to pay AGAIN to do more programming on the website? THAT, my friends, is a valid question. And there is a simple answer. SEO is extremely complicated. It takes a set of very specialized skills to get a website optimized (this means adjusted or re-programmed) to be SEO responsive. The normal, everyday website developer does not have these skills. Clients every day attempt to pay less for their websites. I get it. The problem with this type of negotiation is – website development is labor-intensive. Website developers have to eat, too, and they have kids going to college just like everyone else. If you push their pricing too far down, you get fewer hours into your project, and you might never know you were short-cut. A lot of what developers do is invisible to the non-technical person. It may be much later before you figure out what was skipped. And a website all by itself out on the internet doesn’t necessarily get you traffic. The owner of the website has to go out into the web world and give shout-outs: “HEY, I’M OVER HERE. COME SEE ME.” That’s called SEO (Search Engine Optimization). SEO is expensive, and the time commitment is between six months and one year before a business owner will see a change in their website traffic. It takes a lot of patience – AND money. And there is no guarantee it will meet your expectations. There are just too many moving parts, not the least of which is the general public itself with their search patterns. The reason it’s expensive is, again, because it’s very labor-intensive. It’s not a process a technician does once and done. The program is monitored each month to ensure the results are coming through – slowly, for sure, but coming through. SEO builds and builds, taking on steam as it goes. The speed depends on your industry, on how competitive your business is in your location, and several other items. And, to boot, there are jillions of companies out there spamming your email saying, “Hire me, hire me, I’ll do SEO for you.” It reminds me of that old joke. What do you call the guy who graduated last in his medical school class? You call him “Doctor.” Same way with digital marketers. How can you tell the difference between the good guys and the scammers? Especially since they are more often than not from other countries – you never meet them face-to-face; zoom is the best you can do. First, as a digitally uneducated owner of a website, you need to know just a few fun facts: Your SEO consultant must be uber-organized. This means they must have an extensive on-boarding system. While you are shopping around for an SEO consultant, ask them to